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WeMakeMovies.org
WeMakeMovies.org
What was needed:
Before we even got started on this re-design, the client already had a couple things going for them:
- They had sizable monthly following, upon whom they could rely for all sorts of things, such as content, information – not to mention a ready audience.
- The version of their site that was current at the time also had a decent amount of material already on it – bios and photos of members as well as a number of different helpful articles for independent filmmakers.
The problem was that the design was a bit clunky and dated. It wasn’t very easy to find what you wanted and going from page to page required more movement than was necessary. The client recognized their human assets and wanted to capitalize on them and give their members the opportunity to post, create and easily access material to make their lives and careers as independent filmmakers easier.
What we did:
This took a little more time and energy than what we usually do. It obviously had to be a WordPress site because of all the functionality it required, but specifically how would it need to be set up? That was the main question. We needed to access the substantial human assets that the client had in the smoothest way possible – in a way that would make updates simple and painless and allow for a number of different writers, but it also needed to maintain a certain quality and standard.
After meeting with the client a few more times, it was decided that what we were going for was the Independent Filmmakers’ Huffington Post. We had the idea of making it a primarily post-driven piece that had a few pages that the client could then use to collect the most useful resources into more comprehensive collections. So we figured out the different categories that the client would want to cover and created not just collections of Articles – for more current and topical pieces that the client and all of their members could post -, but also have separate Resources pages that were more comprehensive and complete.
When the new site was launched, it’s visits hit an all-time high and have since maintained and average hits-per-day about four times the old design’s average.
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BeingJamieBaker.com
BeingJamieBaker.com
What was needed:
The client asked for a very simple site to promote a book for young adults, “Being Jamie Baker“. They needed a friendly, easy-to-navigate design without any bells and whistles that allowed the user to get interested in the book (including an excerpt, synopsis, and cool trailer they created for it), find out where out to purchase, and learn more about the author.
What we did:
We took the colors and general feel from the book itself – the target audience of which is young women in their early to mid-teens – pink, burgundy and white. The newsfeed made a WordPress theme the best choice, but we knew we’d need to find a theme without a lot of fancy effects to keep it as simple as the client wanted.
The final product was this – simple, sleek and very easy to update.
